Flo Rida

Thursday  • June 14 • 9:30pm • Coke Stage

Born Tramar Dillard, Flo Rida was raised by a single mother in Miami’s rough neighborhood of Carol City, Florida. Music helped Flo Rida stay on the straight path. His father was a talented musician who encouraged his son to express himself through music. Growing up, Flo Rida was exposed to all kinds of music, thanks in large part to his sisters, some of whom formed a local gospel group. When he was a teenager, Flo Rida found local success rapping with a group called the Groundhoggz. At age 18, he became the hype man for the late Fresh Kid Ice of the 2 Live Crew. Eventually, Flo Rida caught the attention of Jodeci founder DeVante Swing and Flo spent the next few years in Los Angeles working under DeVante. Unable to land a record deal, Flo Rida returned home to Miami and in late 2006 hooked up with Poe Boy Entertainment and its CEO, Elric “E Class” Prince. In December 2006, Flo inked a deal with Atlantic Records and in 2009 started his management company Strong Arm, with longtime friend and manager, Lee “Freezy” Prince. With the success of his management company Flo Rida and Freezy launched their own music label, International Music (“IMG”), in June 2011. With his musical success Flo Rida got back to his roots of giving back and started “Big Dreams for Kids” a nonprofit foundation that is committed to inspiring future leaders. Flo Rida has sold over 100 million records worldwide including “Low”, “Club Can’t Handle Me,” “Right Round,” “My House,” “Wild Ones” and “I Cry.”

General Admission

General Admission wristbands allow admission to the festival for all nights. Children 10 and under are admitted free with an adult.

Reserved Star Seating

Reserved Star Seating is your ticket to both the 7pm and 9:30pm shows, up close and near the action in a stadium-style seating venue!

Club Riverbend

Celebrate Riverbend as a VIP! Club Riverbend is an exclusive member’s only area located on the Chattanooga City Pier with multiple amenities.